Social networking and computerised products keeps developing prosumers are easily able to make mashups of existing music, how is this effecting the record labels and audience?

The developing music industry is affecting the record labels and audiences in a major way. The development in social networking and computer software is changing the way the audience perceive music. Record labels are having to change with the audience.

Social networking is revolutionising the way companies market their products, social networking is producing a free and easy way of marketing products. The audience can market products themsleves by simply sharing there favourite songs with their friends online. Not only is this free but also very effective, teenagers often follow the crowd so if their friends liked and shared a song they would most probably listen to and decide to also download that song. Social networking can also get your music advertised universal.

The prosumer culture is continuing to develop, prosumers relates to the audience making there own music at home. With new technology like garageband and logic pro making music at home on your computer is becoming increasingly easy and to a higher standard. They can also share there music online for free without needing any interaction from record labels. Prosumers are also effecting the marketing industry as a lot of mashups made by prosumers reintroduce old music to the market, this means that when people hear this and start redownloading it the record label which own this artists back   catalogue will be benefiting.

The audience are becoming more interactive with there music. The development of computer consoles is helping the audience do this through games such as guitar hero, this involves the audience feeling as though they are part of the music even without being musically skilled. Audiences nowdays crave the interaction which is shown majorly in the increase in tours and concert ticket sales as concerts help the audience feel connected with the artist.

Evaluation Question 7

Looking back at my preliminary task I feel as though I have improved a great deal from that time till the making of our final product. As I look back at my preliminary task I realise that my editing have moved on drastically since then.

 In these two screen captures you can see that both are the opening of a door. When looking back at both pieces of work I realised how substantially my match on action skills have improved since the first task. In my preliminary task my match on action was very jumpy and not quite even whereas in my final piece I feel as though my match on action was almost perfectly smooth and worked a great deal better. This is the case with a lot of editing skills.



I also realised that in the final shoot the rule of thirds and the 180 degree rule came a lot more natural whereas in the preliminary task it was very much positioning the camera and then realising that you was outside of the 180 degree rule or that the character was in the completely wrong composition and then  having to change it.

I feel that in my final piece I used a lot more variations of shot types and composition whereas in the preliminary task we stuck to ones that we knew and that we knew would look good without testing out any new ideas. We went for the most obvious shot types, we also didn't think through what shot types to use and just used any that would fit, whereas when we got further into the course I feel that I understand the purpose of a lot of the shot types and compositions and could therefore go away and put those to practice in my final piece.

I also feel that the lighting and colour grading also improved as in the preliminary task we simply white balanced the camera and that was all we did to colour whereas in my final piece I went through and changed the colours to make them darker for the mood or to make them more earthy or freaky looking which made a huge impact to the feel of the film.

Evaluation Question 3

Evaluation Question 2

Evaluation Question 1

I have placed the title of my film on this main wall. I have placed it here because it is a large surface and has priority on the screen, the reinforces media conventions as in most opening sequences the title is made to be the most prominent title. I have also used colours from other areas to colour it so that it fits in with its surroundings and does not look tacky or out of place. 

I have set my thriller within an abandoned car park. I have done this as it would be a very secret, out of sight place, this helps to set the scene for the rest of the film as it would be very much about dodgy deals and underground societies. This helps to reinforce most media product conventions as most movie openings are made to set the scene and the mood for the rest of the film. 

The costumes I have used help to establish the role of the characters within the storyline at first glance. This also follows many media product conventions, as establishing the characters is an important part of the first few minutes of a film, as this helps to establish a relationship with the audience and they will want to continue to watch the film.

In this shot I have composed this to show both the criminals hiding and the police officer looking for them. This helps to create suspension, in turn this helps to identify the film genre within the opening of the film.

The opening has set up the narrative for the rest of the film as I have introduced  the characters but I have also introduced an enigma code which will keep the audience guessing.

Like most media products I have established the genre within the title sequence, one way that I have achieved this is through the use of props. I have used props such as guns and suspicious packages to make it clear that my film will be a thriller.

I have followed the set legal guidelines like all media products  have to, referring to the title slides.  Meaning that each main actor had there own slide and all the slides were ordered sticking to the guidelines.

I have used soundtrack and foley to increase the tension and add a new dimension to my film. The sound and foley in the opening is used to build of the narrative and the tension. 

Thriller Opening

Evaluation Question 4

Age: 18-25
Gender: Male
Ethnicity: British

The targeted age for my media would be around 18-25. I would not target this film at a younger audience due to the smart and complicated story line, which needs a viewer to be able to concentrate and understand what is going on. Although I would not say that it would be targeted at anybody older 25ish, this is mostly due to the dubstep soundtrack which would mostly catch the attention of the young adult audience. The audience would also largely be british.

This film would mostly be aimed at people who largely rely on social networking, as it is a small, independent film and would mostly be advertised on these sites through things such as statuses and comments and others sharing the film.

The audience for this film would be people that enjoy places like Brick Lane and Camden Town, this is due to the fact that these are largely independent and individual places, a lot of the people that visit here do not follow the crowd and watch mainstream movies , they are the type of people who enjoy finding films for themselves. They would also shop here, most of the items you would buy in places like this are very vintage and one of a kind which reflects the people im targeting well.